Computer Research

Clickable Areas in AdWords vs AdSense

Google once changed the top AdWords in their search results so that only clicking on the title of an ad – the link itself – you’d be taken to the advertiser’s site. Google said they did this (along with a change in ad colors from light blue to light yellow) to “help decrease the likelihood that a user will unintentionally click on an ad.” However, AdSense ads displayed on other sites are still clickable anywhere, including the blank areas, as shown in above screenshot of Digg.com. Doesn’t that mean (by Google’s logic) people are more likely to unintentionally click on an ad... which are the kind of clicks which take away from the advertiser’s budget mostly without benefit?

[By Philipp Lenssen | Original post | Comments]